IN THE KNOW: NZTE - Product Marketing Essentials - US Go-To Market Strategy

New Zealand Trade & Enterprise

Learn the basics of creating a go-to-market (GTM) strategy that effectively markets your product to your ideal customers in the US.
Creating your US GTM strategy

A GTM strategy is a comprehensive plan for how your business will introduce and promote a new product to your target audience. It's all about the right channel, at the right time, with the right messages.

There are 6 main steps to creating a GTM strategy:

1. Do market research to identify your target audience, and their needs and preferences.

2. Create a unique value proposition that resonates with your target audience and differentiates your offering from competitors.

3. Identify the most effective marketing channels. . .

Read more here. . . NZTE - Product Marketing Essentials - US Go-To Market Strategy